I get asked a lot of questions and this was one of them:
“What are some of the most Clever marketing strategies used by restaurants?”
Clever? Hmmm, how about reliable?
So this was the answer
I’ll give you three that work in the restaurant world.…
A dozen Daves?
Yes, I know 12 Daves. Unless you know something more about each Dave, they are all just … Dave.
The Dave above is Dave the evil genius from Penguins of Madagascar. So we could call him Evil Dave and we would know who we meant?…
“The goal of advertising is to sell more stuff to more people more often for more money”
Sergio Zyman, The End of Advertising as We Know It
Sergio Zyman was the man responsible for the change of fortunes of several large US Corporations.…
“It follows that unless your headline sells your product, you have wasted 90 percent of your money…”
It could be the subject line of the email or the headline of your letter. Both have the highest impact on the reader, well errrm reading more.…