I get asked a lot of questions and this was one of them:
“What are some of the most Clever marketing strategies used by restaurants?”
Clever? Hmmm, how about reliable?
So this was the answer
I’ll give you three that work in the restaurant world.…
Category Archives: Hospitality
The perfect loyalty card
Could you take the loyalty club to a new level?
I may be a little old fashioned here, but I have to admit to enjoying personal service rather than blanket vouchers to lure me back somewhere. Many places whether they are hotels, shops, airlines or casinos give you something back in the way of money off.…
The 5 types of online reviewer
This is a reprint of an article I wrote for LiveBookings in November 2011
It’s one thing trying to get your restaurant out there on the internet by tweeting, blogging and facebooking, but there is a point at which guests realise you have a physical location.…
Ingredients of a fine dining restaurant – Part 6 of 6 – Extras
You have the great menu, the food, the wine and the service, but is there still an extra mile you can go? Of course there is, no establishment worthy of note, gets there by living inside it’s four walls. Building a great hospitality business is about providing hospitality.…
Ingredients of a fine dining restaurant – Part 5 of 6 – Consistency
Restaurants have good days and they also have bad days. The ideal situation is that good days are excellent and bad days are slightly less excellent. Consistency is a key factor in getting people to come back again and again. Having a good time one meal and a not so good another really doesn’t help.…
Ingredients of a fine dining restaurant – Part 4 of 6 – Hospitality
There is a perception that good food needs to be served in a prim and proper manner, almost with the warmth in the room removed and n expectation of maximum nervousness from the poor diners. Real hospitality is about making the show seemless, friendly and vibrant.…
Ingredients of a fine dining restaurant – Part 3 of 6 – The Wine
We can all agree on one thing, while it may be difficult to get the best quality food at home, we can certainly get the wine. More and more guests are becoming knowledgable about fine wines. There are plenty of courses out there, magazines and books for the willing pupil to dig into.…
Ingredients of a fine dining restaurant – Part 2 of 6 – The Food
We did originally describe this as being about whether the menu matched the food. At the risk of sounding obvious, the food needs to follow from the menu. Upto the point of the food being presented to the guest, expectation is building.…
Ingredients of a fine dining restaurant – Part 1 of 6 – The Menu
If a guide is going to pay a visit, they will want your PR effort to include a copy of your menu. Critics will narrow their choice down in the same manner and are probably even considering their pre-order on the train over.…
Ingredients of a fine dining restaurant – Introduction
This came up on an internet discussion and got me thinking, not only about the ingredients but the order of importance. Usually restaurants are first judged by the critics and the guides. Both do their research before visiting the venue and both have a logic in their walk through of the visit.…